Maptitude

Maptitude is a powerful mapping software that assists businesses in optimizing various geographic aspects of their operations. It provides tools to enhance sales territories, plan efficient vehicle routes, and determine optimal site locations. The software facilitates the visualization of data, helping users uncover geographic patterns and create easily shareable maps. It supports spatial analysis and data-driven decision-making, allowing organizations to transform raw location-based information, such as addresses and delivery databases, into clear visual representations.

The platform offers a comprehensive suite of features for creating, editing, and managing interactive maps. Users can customize maps with flexible color schemes, layers, and annotations to highlight critical data. Key capabilities include visualizing sales performance, identifying over- and under-served areas, and revealing hidden trends from spreadsheets and databases. Maptitude also provides advanced proximity, navigation, and routing tools, enabling detailed geographic questions to be answered and growth opportunities to be identified by spotting patterns not visible in tabular data.

Available as both a Windows desktop application and a cloud-based GIS software-as-a-service (SaaS), Maptitude aims to deliver a rich feature set and high performance. It integrates with various programs and file types, making analysis and presentation straightforward. The software includes integrated country data packages, eliminating the need for separate downloads of census layers and other information, which contributes to its value proposition for market planning and data resource needs across industries like healthcare, banking, transportation, and retail.